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Learn How to Market Your B&B so that you'll Attract Your Ideal Guests

( without paying lots of commissions to the online travel agents! )


Join the B&B Marketing Membership and you'll get:


B&B marketing training and ongoing support in a safe, friendly community, where no question is too simple!

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Learn How to Market Your B&B so that you'll Attract Your Ideal Guests

( without paying lots of commissions to the online travel agents! )


Join the 

B&B Marketing Membership

 and you'll get:


B&B marketing training and ongoing support in a safe, friendly community, where no question is too simple!


Let's Talk About Who This Membership Is For... 

Are you

an established bed and breakfast owner who has put a huge amount of hard work into creating a B&B your guests love, but you're tired of paying huge commissions to the online travel agencies?

And perhaps

you're overwhelmed by all the new marketing platforms and social media and just don't know where to start. You don't know who to ask for help and you're worried about asking questions that may look silly or too simple?

Or maybe

you might just feel you've lost your way a bit in your business because of the pandemic?


are you new to the B&B business and want to create a strong marketing foundation right at the start of your business, but you're not sure where to start in marketing


you're in the right place and I'm going to tell how the B&B Academy Marketing Membership will give you the support, tools  and confidence you need to attract more of your ideal guests and negotiate the digital world


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By signing up for the B&B Marketing Membership you'll...

#1 Gain confidence in marketing your B&B, attracting more of your ideal customers through your own efforts ( instead of through the OTAs)

#2 Remain up to date with the latest marketing trends and tactics without having to spend hours working it out on your own or being bamboozled by marketing experts

#3 Have a content plan in place so you're never stuck for what to post again!

#4 Be part of a friendly, supportive, safe B&B community where you can share ideas and get feedback and no question is too silly or stupid! 

#5 Develop a marketing system that fits into your B&B business without taking it over and saves you time

#6 Learn how to market your B&B without feeling salesy or icky


  • You pay a low monthly subscription to get access to monthly marketing training, ongoing support and the really supportive Facebook community
  • You can unsubscribe at any time, no questions asked! But whilst you remain a member, you will continue to pay the price you joined at, even as the price increases

What you'll get access to straightaway when you join the B&B Academy Marketing Membership


There are lots of workshops available in the marketing membership for you to dive into straightaway, including:

  • How to identify your ideal B&B guest
  • Training to help you easily come up with ideas for what to post on social media posts, your blog and newsletter
  • How to attract more guests direct to your website using search engine optimisation
  • How to start an email newsletter list and start sending regular emails to your guests to get more of your guests to come back and stay
  • How to blog for your B&B and why every B&B should be blogging!!
  • Hints and tips on using Canva and create your own room information book
  • Canva templates
  • Food photography tips for B&B owners
  • All of the previous group meeting calls
  • and much more...

You'll also be invited to join the supportive Facebook Group where you can ask questions and get the support you need.


flatlay of white desk with flowers, tea and a keyboard

A Note From Karen...

Hi There!

I'm Karen Thorne and I've run own B&B, Hopton House in Shropshire for over 17 years.

I set up B&B Academy in 2006, helping aspiring bed and breakfast owners to set up, buy, run and market their own B&B businesses.

I love marketing and I've always marketed my own B&B and don't use the online travel agencies, keeping up to date with all of the latest marketing trends. I've run tourism marketing workshops for lots of different organisations over the years.

However, I know not everyone feels the same way about marketing. Most bed and breakfast owners don't want to become marketing experts. You want to spend your time running your amazing B&Bs and welcoming your ideal guests! 

I also know that many people find marketing and social media overwhelming. In the Marketing Membership, no question is to simple or stupid! It's just that you don't know the answer to it yet.

You want to take back control from the OTAS , not be stuck in front of a computer trying to work out the best way to use the latest social media or how to blog!

My vision for B&B Marketing Membership is that it's a safe and supportive community for Bed and Breakfast Owners to come together and to learn and discuss marketing. I aim to  save you time and money, make your life easier, delivering marketing tasks  in easy deliverable chunks. 

I do hope you'll join me!

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More Detail on What's Included

#1 B&B Academy Marketing Membership Facebook Community

A safe and supportive community. I'll post hints and tips on how to improve your marketing in manageable action steps. I'll be doing the research and and working out how to apply it for B&BS, so you don't have to!

#2 Membership Training Hub

Each month we focus on a core training topic such as writing a blog, doing your search engine optimisation, sending newsletters, using social media. I'll break it all down into easy, achievable steps. These trainings will be held within the membership hub. You can access these from your laptop, phone and via the KAJABI app

#3 Monthly Content Ideas

Knowing what to write in your blog or post on your social media can be one of the biggest struggles in marketing. Within the community we'll create content calendar so you're never stuck for ideas again

#4 Weekly Summary Emails

Each week you'll receive an email summarising the main points from the week, telling you about new training and reminding you of meeting times. All of these emails are stored in the membership hub so you can go back and look at all previous ones

#5 Regular Group Coaching Calls

We have a regular call on ZOOM for you to ask any marketing  questions you may have. If you can't attend the call you can submit your questions in advance. The calls are all recorded and loaded up to the Membership Hub.

#6 Done For You Canva Templates

I'll be creating useful graphics for you to use in your social media and blogs and newsletters

#7 No Question is too simple or stupid

The group and I are there to support you in attracting more guests to your B&B. No question is too simple or stupid. You just don't know the answer yet.

Here's What Others Are Saying...

Catriona Haskell-Ward, Millburn Bed and Breakfast, Isle of Skye

Karen... thank you for sharing your wealth of knowledge, for being there for that extra advice when needed, for setting up the ‘B&B Academy’ family FB group no one could have planned for what this year has thrown at us all but we definitely couldn’t have got/get through it with out you and everyone in this group..

Clare and Dave Wright, The School House B&B, Shropshire

When we opened we soon realised just how much we had learned on Karen’s course. But her teaching doesn’t stop at the classroom – the course opens up a whole network of liked-minded people to exchange views and ideas with, so we are always up-to-date with changes within the industry. We would highly recommend Karen’s course if you’re thinking of getting into this very enjoyable and rewarding business.

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Join today for just £25 a month.

If you find it's not for you, you can cancel at any time. Just send me an email, no questions asked!