To the aspiring bed and breakfast owner who wants to set up and run their DREAM B&B:

Welcome to this

Step by step B&B Course

which will guide you to create a 

B&B business that you will LOVE running and  that your guests will love returning to 

 

How to Set Up, Buy, Run and Market a Successful B&B

WHAT STUDENTS OF THE COURSE ARE SAYING:

"Karen's B&B Academy course was by far the single most important thing that we did when we embarked on our B&B journey"

"The online course is absolutely brilliant. I've created a reference file and I'm intending to go through all of the online lessons again"

"The online course is fantastic. I have been delighted with the course plus the extra support from you and the Facebook Group"

Leather bed with neutral spotted welsh blanket, white bed lined and teddy bear

Running a bed and breakfast can be an amazing lifestyle business:

You get to:

⭐️ Work from home

⭐️ Escape from the stress free 9-5

⭐️ Maybe live in your dream location

⭐️ Be your own boss and not have to answer to anyone

⭐️ Turn the daily commute into a 1 minute walk downstairs

⭐️ Spend more time with your partner or family or pets

⭐️ Make use of the skills you have and enjoy, like design, cooking or just being a great host

⭐️ Create a beautiful home for your guests 

⭐️ Meet new and interesting people

Running a bed and breakfast can be an amazing lifestyle business:

You get to:

⭐️ Work from home

⭐️ Escape from the stress free 9-5

⭐️ Maybe live in your dream location

⭐️ Be your own boss and not have to answer to anyone

⭐️ Turn the daily commute into a 1 minute walk downstairs

⭐️ Spend more time with your partner or family or pets

⭐️ Make use of the skills you have and enjoy, like design, cooking or just being a great host

⭐️ Create a beautiful home for your guests 

⭐️ Meet new and interesting people

But, like any business it can be risky...

...especially if you’re giving up your job, selling your existing home and moving to a new location

👉 How do you know if it's the right business for you?

👉 Will you make enough money?

👉 Will your B&B be a success?

👉 Will you attract the type of people that you want to welcome into your home?

👉 How do you avoid bad reviews?

👉  Will you actually enjoy running a B&B?

👉  How do you sift through all of the information available?

👉  How do you make sure you're running your business legally?

But, like any business it can be risky...

...especially if you’re giving up your job, selling your existing home and moving to a new location

👉 How do you know if it's the right business for you?

👉 Will you make enough money?

👉 Will your B&B be a success?

👉 Will you attract the type of people that you want to welcome into your home?

👉 How do you avoid bad reviews?

👉  Will you actually enjoy running a B&B?

👉  How do you sift through all of the information available?

👉  How do you make sure you're running your business legally?

In this online course, you'll...

  • create  a vision of your own ideal bed and breakfast
  • become part of an amazing supportive B&B  community
  • get clear on how to improve your chances of owning a B&B you'll love running without making expensive mistakes
  • learn the main legal requirements for running a B&B so that you stay on the right side of the law
  • discover how much you can earn, how much to charge and how to take money from guests
  • decide whether to get a star rating and how to use reviews to attract more guests
  • find out how to set up a B&B that runs like clockwork, so that you reduce the chances of things going wrong 
  • discover how to prepare your bed and breakfast for your first guests
  • learn everything there is to know about the day to day running of your bed and breakfast
  • learn how to  attract your ideal guests and turn them into repeat customers

SIGN UP FOR THE COURSE TODAY!

OR CLICK HERE TO SAVE £23 IF YOU PAY IN FULL

How You'll Benefit From Taking My Bed and Breakfast Course

Cartoon sack with pound sign on front

Saves You Time and Money

The B&B course will save you time by helping you identify the information you need to run a B&B, without spending hours searching on Google

You'll save money by learning what has worked well for me, and other B&B owners, and by not repeating the mistakes we’ve made.

It's proof  to any mortgage provider that you have done all of the proper background work.

cartoon crystal ball

Takes the Guesswork out of Setting Up a B&B

You’ll identify how to attract the guests you really want and create a B&B that gets rave reviews 

You’ll find out all of the best hints, tips and secrets of owning a successful B&B that runs smoothly.

You'll learn how to create a B&B that guests will want to keep coming back to.

3 cartoon stick people

Ongoing Support

You’ll become part of an amazing community of friendly, supportive B&B owners who want to help you achieve your dream.

In the private Facebook Group, They'll share their ideas and best practise and support you if you're having a bad day. Plus your B&B will be featured on the Yellow Duck Collection Map so future guests can find you too

"Honestly I had to say that Karen Thorne’s Bed and Breakfast Academy course has been the single most important thing we have done to make our business a success"

Karen gives endless practical advice, built from years of running a beautiful B&B and also from her previous career in marketing. But she does this in a way that is not over-whelming; everything is presented in a way that feels manageable and encouraging. She really cares about the well-being of those she helps, and understands how daunting running your own hospitality business can be.

 The value of her support really came to the fore in 2020 with the Covid19 crisis. This support was a real life-saver at a horrendous time. There were difficult days, lots of uncertainty and anxieties for us all to face. But having Karen’s prompt responses to any questions and the support of the community she has developed as whole, really helped us through this. So it really goes without saying, that I cannot recommend Karen and her courses more highly.

Caroline Howarth, The Mount Bed and Breakfast, Keswick

How Does The Course Work?

Mock up of mach, iphone and ipad on desk showing online course.

Online B&B Course

The course is made up of pre-recorded slide based lessons, immediately available after you have purchased the course. You can watch and re-watch at any time.

In each lesson you can comment and ask questions. I aim to get back to you within 24 hours, Mon to Fri

There are also comprehensive downloadable notes and exercises.

Laptop on desk showing facebook group for course attendees page

Ongoing Support

Once you've signed up for the course, you'll be invited to join the Facebook Group for course attendees to receive support as you set up and run your B&B.

 

You'll also be able to list your B&B on the Yellow Duck Collection Map!

SIGN UP FOR THE COURSE TODAY!

OR CLICK HERE TO SAVE £23 IF YOU PAY IN FULL

"[our guest ] said the course must have been amazing our place runs like clockwork and he couldn’t think of any negatives. They’d thought we’d been doing it for decades!"

A compliment to your course this morning, Karen, from one of our guests leaving today after a week long stay. He said the course must have been amazing our place runs like clockwork and he couldn’t think of any negatives. They’d thought we’d been doing it for decades! So thank you for sharing your wealth of knowledge, for being there for that extra advice when needed, for setting up the ‘B&B Academy’ family FB group no one could have planned for what this year has thrown at us all but we definitely couldn’t have got/get through it with out you and everyone in this group. 

Catriona Haskell-Ward, Millburn Bed and Breakfast, Skye

30 Day Money Back Guarantee

Test-Drive The Course for 30 Days

When you enroll, you’ll have 30 days to go through EVERYTHING inside the program, and if for whatever reason… and I mean ANY reason… if you don’t feel like this was the best investment you’ve made in getting started on the journey to running your own successful Bed and Breakfast, simply email Karen at [email protected] 

and I'll gladly refund your entire investment… 

Have you got a question?

What's in the course?

In this module you'll dive in deep into what makes a good B&B and a good B&B owner. You'll then look at the reality of running a B&B and the impact it has on your life.

You'll get crystal clear on what makes a great B&B and create a vision of your own ideal bed and  breakfast. 

You'll discover.....

  1. The basics that EVERY bed and breakfast needs to be successful
  2. The skills and experience that every successful B&B owner has and what to do it you don't have them!
  3. How to manage the impact of running a B&B on your family, partner and friends
  4. Whether it's better to buy a B&B or set up one from scratch

What's included in the course?

In this module you'll dive in deep into what makes a good B&B and a good B&B owner. You'll then look at the reality of running a B&B and the impact it has on your life.

You'll get crystal clear on what makes a great B&B and create a vision of your own ideal bed and  breakfast. 

You'll discover.....

  1. The basics that EVERY bed and breakfast needs to be successful
  2. The skills and experience that every successful B&B owner has and what to do it you don't have them!
  3. How to manage the impact of running a B&B on your family, partner and friends
  4. Whether it's better to buy a B&B or set up one from scratch

I know that setting up a new bed and breakfast can feel risky. Very few things in life are risk free but you may be giving up your career, selling your home and moving to a new part of the country.

How will you know if it's successful? Will you make enough money? Will you enjoy running it?

It will determine that type of B&B you own - where, how many rooms, your type of guest!

By getting clear on your WHY for wanting to run a bed and breakfast, and doing your research thoroughly you'll understand and be able to minimise the risk involved, giving yourself the best chance of success and happiness

It's crucial to do your research thoroughly before setting up or buying a B&B. Both to show to the bank that you know exactly what you're doing. But also to make sure you're running the RIGHT B&B!

You'll discover ...

  1. The important elements that every B&B business plan needs
  2. Your why for wanting to run a B&B and create a detailed description of your perfect B&B
  3. Identify what research you need to do and how to do it

I know that setting up a new bed and breakfast can feel risky. Very few things in life are risk free but you may be giving up your career, selling your home and moving to a new part of the country.

How will you know if it's successful? Will you make enough money? Will you enjoy running it?

It will determine that type of B&B you own - where, how many rooms, your type of guest!

By getting clear on your WHY for wanting to run a bed and breakfast, and doing your research thoroughly you'll understand and be able to minimise the risk involved, giving yourself the best chance of success and happiness

It's crucial to do your research thoroughly before setting up or buying a B&B. Both to show to the bank that you know exactly what you're doing. But also to make sure you're running the RIGHT B&B!

You'll discover ...

  1. The important elements that every B&B business plan needs
  2. Your why for wanting to run a B&B and create a detailed description of your perfect B&B
  3. Identify what research you need to do and how to do it
BANNER IMAGE - module 3 B&B legal requirements

MYTH - "I'm only running a small B&B or Airbnb so I don't have to worry about any of the legal stuff" - I'm afraid this is just a myth.

If you're accepting money for people to stay at your home, you're going to need to what your legal obligations are. 

Getting these all in place protects both your guests and YOU!

I KNOW - this isn't the most exciting part of running a bed and breakfast. And for some people it can be really daunting. But you just need to go through it step by step and once you've got it all set up, you can run your B&B without having to worry about having the council knock on your door!

In this module we'll run through an overview of the main legal requirements for setting up, running and marketing a B&B in England and where to go to get further information.

And if you're stuck on anything, I can just about guarantee that if you ask in the Facebook Group - someone else will have already been through the same issue and come up with a solution. No more having to work things out on your own!

Oh and by the way, this has been updated to include where to find the information for safely running a B&B in the time of COVID19
BANNER IMAGE - module 3 B&B legal requirements

MYTH - "I'm only running a small B&B or Airbnb so I don't have to worry about any of the legal stuff" - I'm afraid this is just a myth.

If you're accepting money for people to stay at your home, you're going to need to what your legal obligations are. 

Getting these all in place protects both your guests and YOU!

I KNOW - this isn't the most exciting part of running a bed and breakfast. And for some people it can be really daunting. But you just need to go through it step by step and once you've got it all set up, you can run your B&B without having to worry about having the council knock on your door!

In this module we'll run through an overview of the main legal requirements for setting up, running and marketing a B&B in England and where to go to get further information.

And if you're stuck on anything, I can just about guarantee that if you ask in the Facebook Group - someone else will have already been through the same issue and come up with a solution. No more having to work things out on your own!

Oh and by the way, this has been updated to include where to find the information for safely running a B&B in the time of COVID19

This is an important module. In this one you'll get an overview of all the things you need to consider related to earning and managing your money whilst running your B&B business. I've done my best to keep this as simple as possible. 

How much to charge can be a real block for a lot of B&B owners. And undercharging can be as bad for your business as overcharging. In this module, I'll walk you through all of the aspects you need to consider when setting your prices

You'll discover...

  1. A simple overview of B&B Accounting
  2. How much can you expect to earn?
  3. How do you actually take money from guests?
  4. How to work out how much to charge
  5. What to do when friends and family want to come and stay for free

Please note that I am not qualified to give financial advice. You should always talk to a financial advisor and/or an accountant before startinh up or buying a B&B

This is an important module. In this one you'll get an overview of all the things you need to consider related to earning and managing your money whilst running your B&B business. I've done my best to keep this as simple as possible. 

How much to charge can be a real block for a lot of B&B owners. And undercharging can be as bad for your business as overcharging. In this module, I'll walk you through all of the aspects you need to consider when setting your prices

You'll discover...

  1. A simple overview of B&B Accounting
  2. How much can you expect to earn?
  3. How do you actually take money from guests?
  4. How to work out how much to charge
  5. What to do when friends and family want to come and stay for free

Please note that I am not qualified to give financial advice. You should always talk to a financial advisor and/or an accountant before startinh up or buying a B&B

Love them or hate them, reviews are here to stay. Even if you choose not to list with Tripadvisor, a guest can still add your business and leave a review. 

Did you know that a Tripadvisor survey found that even if you had a bad review, over 80% of guests were more likely to stay with you if you wrote a good management response?!

So in this module we'll look at how you can make good use of those reviews and turn them into a guest attracting advantage!!

We'll also look at the various quality assurance schemes available - those star ratings. 

You'll discover...

  1. If you actually need a star rating and how to go about getting one
  2. If it's worth going in guides and directories
  3. How to turn a bad review into a way of attracting more guests!

Love them or hate them, reviews are here to stay. Even if you choose not to list with Tripadvisor, a guest can still add your business and leave a review. 

Did you know that a Tripadvisor survey found that even if you had a bad review, over 80% of guests were more likely to stay with you if you wrote a good management response?!

So in this module we'll look at how you can make good use of those reviews and turn them into a guest attracting advantage!!

We'll also look at the various quality assurance schemes available - those star ratings. 

You'll discover...

  1. If you actually need a star rating and how to go about getting one
  2. If it's worth going in guides and directories
  3. How to turn a bad review into a way of attracting more guests!

I once sent a survey to past course attendees and asked them what was the one, most important piece of advice they'd give to new B&B owners, and nearly everyone said "Set clear boundaries for your guests from the start"

But what are boundaries? They may be the physical ones - not allowing guests in the kitchen. Or setting your breakfast times, or check in times

In this module, we'll look at why setting clear boundaries is so important for B&B owners. We'll cover the types of boundaries you'll need to set.

We'll also cover all of the processes and systems you need to put in place to make sure your B&B runs smoothly and efficiently - how to get organised to make sure you're not having to do a 22 mile round at 6am to find a shop open selling halloumi ( I speak from experience ) and how to avoid those dreaded double bookings!

You'll discover...

  1. How to create boundaries at your B&B that keep you, your family, partner, dog happy without coming across like Basil Fawlty to your guests
  2. How to implement B&B processes and systems that will keep your business running like clockwork, keep your stress levels down and ensure your guests are happy

I once sent a survey to past course attendees and asked them what was the one, most important piece of advice they'd give to new B&B owners, and nearly everyone said "Set clear boundaries for your guests from the start"

But what are boundaries? They may be the physical ones - not allowing guests in the kitchen. Or setting your breakfast times, or check in times

In this module, we'll look at why setting clear boundaries is so important for B&B owners. We'll cover the types of boundaries you'll need to set.

We'll also cover all of the processes and systems you need to put in place to make sure your B&B runs smoothly and efficiently - how to get organised to make sure you're not having to do a 22 mile round at 6am to find a shop open selling halloumi ( I speak from experience ) and how to avoid those dreaded double bookings!

You'll discover...

  1. How to create boundaries at your B&B that keep you, your family, partner, dog happy without coming across like Basil Fawlty to your guests
  2. How to implement B&B processes and systems that will keep your business running like clockwork, keep your stress levels down and ensure your guests are happy

How to design a B&B that your guests will love and want to keep returning to

You may well have decided on the colour of wallpaper, the antique bed frame and what bath taps you're going to install. But how easy is it for your guests to use the room?

Are the lamps big and bright enough for them to read in bed, are there enough sockets for them to plug in all the devices, are there plug sockets positioned for you to easily vacuum the room

In this section, we'll cover the main things you need to consider when setting up your B&B bedrooms and public areas such as dining rooms. Included in this section is the room design checklist - over 25 pages of everything you need to consider when setting up your B&B

You'll discover...

  1. How to design a room that is easy for guests to use and they love staying in
  2. What to do to make a room easy as possible to clean 
  3. What you're required to do to make your B&B accessible 
  4. How to set up your dining room and whether you need a guest lounge
  5. Room Design Checklist

How to design a B&B that your guests will love and want to keep returning to

You may well have decided on the colour of wallpaper, the antique bed frame and what bath taps you're going to install. But how easy is it for your guests to use the room?

Are the lamps big and bright enough for them to read in bed, are there enough sockets for them to plug in all the devices, are there plug sockets positioned for you to easily vacuum the room

In this section, we'll cover the main things you need to consider when setting up your B&B bedrooms and public areas such as dining rooms. Included in this section is the room design checklist - over 25 pages of everything you need to consider when setting up your B&B

You'll discover...

  1. How to design a room that is easy for guests to use and they love staying in
  2. What to do to make a room easy as possible to clean 
  3. What you're required to do to make your B&B accessible 
  4. How to set up your dining room and whether you need a guest lounge
  5. Room Design Checklist

How to set up the day to day running of your B&B so that it runs smoothly without the stress

By taking the time to understand and implement the systems you need to put in place, you'll be able to relax into enjoying running your B&B

90% of the time things will run smoothly at your B&B - especially if youve done this course 😉 -  but it's also important to be prepared and expect the unexpected!

In this module we'll cover everything you need to know to for the day to day running of your B&B, starting from when the guests book right through to guest departure.

We'll also look at the things that can typically go wrong and what you can do to avoid or manage problems.

You'll discover...

  1. How to take and record bookings and avoid those dreaded double bookings
  2. How to prepare the rooms before guests arrive
  3. Why that first impression is so important, how to welcome guests and check them in
  4. What to do whilst guests are staying with you including room tidies
  5. What to serve for breakfast and how to manage your breakfast service
  6. How to manage your guest checkout
  7. What to do when things go wrong

How to set up the day to day running of your B&B so that it runs smoothly without the stress

By taking the time to understand and implement the systems you need to put in place, you'll be able to relax into enjoying running your B&B

90% of the time things will run smoothly at your B&B - especially if youve done this course 😉 -  but it's also important to be prepared and expect the unexpected!

In this module we'll cover everything you need to know to for the day to day running of your B&B, starting from when the guests book right through to guest departure.

We'll also look at the things that can typically go wrong and what you can do to avoid or manage problems.

You'll discover...

  1. How to take and record bookings and avoid those dreaded double bookings
  2. How to prepare the rooms before guests arrive
  3. Why that first impression is so important, how to welcome guests and check them in
  4. What to do whilst guests are staying with you including room tidies
  5. What to serve for breakfast and how to manage your breakfast service
  6. How to manage your guest checkout
  7. What to do when things go wrong

Marketing your Bed and Breakfast

How to attract your ideal guests and turn them into repeat customers

When I first set up my B&B in 2004, B&Bs didn't really have websites, definitely not online booking, no social media and there were no review sites and certainly no BOOKINGDOTCOM. Marketing your B&B has got a whole lot more complicated since then. But don't worry, I've got you covered!

In this final module we'll cover everything you need to know for successfully marketing your bed and breakfast.

You'll discover...

  1. How to put together a marketing plan to attract your ideal guests
  2. How to create a B&B website that will get guests to book and how to get it found on Google
  3. What to do to manage the online travel agencies such as booking dot com and tripadvisor
  4. How to use social media PROPERLY to market your B&B FOR FREE!
  5. What you need to know about Advertising, PR and other paper stuff

Marketing your Bed and Breakfast

How to attract your ideal guests and turn them into repeat customers

When I first set up my B&B in 2004, B&Bs didn't really have websites, definitely not online booking, no social media and there were no review sites and certainly no BOOKINGDOTCOM. Marketing your B&B has got a whole lot more complicated since then. But don't worry, I've got you covered!

In this final module we'll cover everything you need to know for successfully marketing your bed and breakfast.

You'll discover...

  1. How to put together a marketing plan to attract your ideal guests
  2. How to create a B&B website that will get guests to book and how to get it found on Google
  3. What to do to manage the online travel agencies such as booking dot com and tripadvisor
  4. How to use social media PROPERLY to market your B&B FOR FREE!
  5. What you need to know about Advertising, PR and other paper stuff

SIGN UP FOR THE COURSE TODAY!

OR CLICK HERE TO SAVE £23 IF YOU PAY IN FULL

30 Day Money Back Guarantee

Test-Drive The Course for 30 Days

When you enroll, you’ll have 30 days to go through EVERYTHING inside the program, and if for whatever reason… and I mean ANY reason… if you don’t feel like this was the best investment you’ve made in getting started on the journey to running your own successful Bed and Breakfast, simply email Karen at [email protected] 

and I'll gladly refund your entire investment…