Hi, I’m Karen.

I teach aspiring and existing bed and breakfast owners how to set up, run and market their own successful B&B

bed and breakfast academy

Hi, I’m Karen.

I teach aspiring and existing bed and breakfast owners how to set up, run and market their own successful B&B

bed and breakfast academy

There is absolutely no way I would have the successful and unique business I have today if it was not for this fantastic and insightful experience. I cannot recommend this course highly enough to everyone dreaming of running their own B&B. Dreams do come true!

Imogen Adams, The Old School Dorm

There is absolutely no way I would have the successful and unique business I have today if it was not for this fantastic and insightful experience. I cannot recommend this course highly enough to everyone dreaming of running their own B&B. Dreams do come true!

Imogen Adams, The Old School Dorm

Find out more about how I can help you set up or market your B&B...

Free B&B Resources

Join me every week for my latest blog posts on all things B&B. I share hints, tips, recipes and more for both aspiring and existing B&B owners

START READING THE BLOG

Desk with open laptop, phone and ipad, penicil pot and photograph of 2 dogs on a white wooden panelled wall

Run Your Own Bed and Breakfast Course

Comprehensive B&B training course and ongoing support to guide you in buying or setting up your own Bed and Breakfast Business

FIND OUT MORE ABOUT THE TRAINING COURSE

Take Control Of Your B&B Marketing

Ongoing marketing training, support and community for B&B Owners who are overwhelmed by marketing

DISCOVER MORE ABOUT THE B&B MARKETING MEMBERSHIP

Hello

If we've not met before my name is Karen and I'm the owner of Bed and Breakfast Academy. I've run my own successful B&B in Shropshire, England, for 17 years and I've been supporting and guiding aspiring and existing B&B owners through B&B academy for the last 15 years.

If your dream is to run your own amazing bed and breakfast...

I will support you to create a business you'll love owning, and which guests will love staying at.

If you're already running a bed and breakfast but want help attracting more of your ideal guests...

You are invited to join our B&B Marketing Membership - a thriving, friendly and supportive community for B&B owners like you who want to learn how to market your B&B authentically and organically without the overwhelm!

When I'm not working, I love to spend time training my 2 naughty but nice rescue dogs, enjoying the Shropshire countryside, reading and doing far too much knitting!

Not ready to sign up for the course or membership just yet?

Subscribe to the mailing list today. You'll receive a weekly email with a link through the latest blog post. The blog has hint and tips on setting up, running and marketing a B&B.

You can unsubscribe at any time

Click here to join our mailing list today!

Benefits of training with B&B Academy

#1- Learn from an experienced B&B owner

The courses give you a real insight into what's involved in setting up, buying, running and marketing a B&B. From getting the perfect B&B for you, right through what to do after guests leave, I cover it all.

#2- Ongoing Support

The training and support doesn't stop with the course. You'll continue to get advice and support from me and the community via the online Facebook Group, a safe and supportive community.

#3- Gives you the confidence to get started

You'll be able to relax and enjoy the process of setting up and running your B&B, knowing that you have all of the knowledge and skills you need to run your B&B successfully. No hidden surprises

LEARN MORE

There are two things you need to do before setting up a B&B:

a) know what you are letting yourself into and b) do your research.

You can’t do better on both these fronts by going on Karen’s course.

Caroline Howarth, The Mount, Keswick

There are two things you need to do before setting up a B&B:

a) know what you are letting yourself into and b) do your research.

You can’t do better on both these fronts by going on Karen’s course.

Caroline Howarth, The Mount, Keswick

Benefits of training with B&B Academy

#1

Learn from an experienced B&B owner

The courses give you a real insight into what's involved in setting up, buying, running, marketing a B&B. From getting the right B&B for you, right through to what to do after guests leave, I cover it all.

#2

Ongoing Support

The training and support doesn't stop with the course. You'll continue to get advice and support from me and the community via the online Facebook Group; a safe and supportive community.

#3

Gives you the confidence to get started

You'll be able to relax and enjoy the process of setting up and running your B&B, knowing that you have all of the knowledge and skills you need to run your B&B successfully. No hidden surprises

LEARN MORE

The Yellow Duck Collection

Everyone who goes through one of my courses gets the opportunity to be added to the Yellow Duck Collection Map and use the the Facebook Page to promote their business. People often tell me they know when a B&B has attended my course because of the levels of customer service, comfort and attention to detail. Each Yellow Duck B&B is unique but share a common desire to create the best B&B for their guests.

The Secret Facebook Community for course attendees is a safe place where aspiring and existing B&B owners can go for advice and to share their successes.

Find the Yellow Duck Collection on Facebook Here

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Karen... thank you for sharing your wealth of knowledge, for being there for that extra advice when needed. ...for setting up the ‘B&B Academy’ family FB group no one could have planned for what this year has thrown at us all but we definitely couldn’t have got/get through it with out you and everyone in this group...

Catriona Haskell-Ward, Millburn Bed and Breakfast, Isle of Skye

Karen... thank you for sharing your wealth of knowledge, for being there for that extra advice when needed. ...for setting up the ‘B&B Academy’ family FB group no one could have planned for what this year has thrown at us all but we definitely couldn’t have got/get through it with out you and everyone in this group..

Catriona Haskell-Ward, Millburn Bed and Breakfast, Isle of Skye

Latest B&B Academy Blog Posts

Essential Kitchen Gadgets for B&B Owners – 2025 Buying Guide

High Protein, High Fibre Shake Recipe (No Powder)

Jun 10, 2025

Cotswolds B&B for Sale – The Old Kiln House, Shipston-on-Stour

Jun 09, 2025

Taking Karen’s B&B Academy course was by far the single most important thing that we did when we embarked on our B&B journey

Alyson and Simon Tuxworth, The old Stables. Somerset

Taking Karen’s B&B Academy course was by far the single most important thing that we did when we embarked on our B&B journey

Alyson and Simon Tuxworth, The old Stables. Somerset

GET IN TOUCH

If you have a question or comment please get in touch. Please check your email address is correct.

If you don't hear back from me within 24 hours check your SPAM/JUNK!

When we opened we soon realised just how much we had learned on Karen’s course. But her teaching doesn’t stop at the classroom – the course opens up a whole network of liked-minded people to exchange views and ideas with, so we are always up-to-date with changes within the industry. We would highly recommend Karen’s course if you’re thinking of getting into this very enjoyable and rewarding business.

Clare & Dave Wright, The School House B&B Shropshire

When we opened we soon realised just how much we had learned on Karen’s course. But her teaching doesn’t stop at the classroom – the course opens up a whole network of liked-minded people to exchange views and ideas with, so we are always up-to-date with changes within the industry. We would highly recommend Karen’s course if you’re thinking of getting into this very enjoyable and rewarding business.

Clare & Dave Wright, The School House Shropshire